Ein Blick auf den Food Tech Campus

Kurzbiografie

The Department of Food Informatics at the University of Hohenheim operates interdisciplinary at the interface of food science, biotechnology, and computer science. The research focuses on the digitalization of food production in a holistic approach that also includes the food supply chain, traders/distributors, and consumers. In cooperation with partners from industry and research, we transfer and optimize approaches, methods, and technology from the fields of artificial intelligence, predictive data analysis, Industry 4.0, adaptive software systems, and the Internet of Things to the domain of food processing.

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With David's 13 years of sales and marketing experience, he has extensive knowledge in building businesses and has a large network in the food industry. He helped build the Vegetarian Butchers brand and currently works as a sales manager in foodservice and business development. His responsibilities include building the Lunch Vegaz brand. To do this, he used a nationwide sales network, from customer acquisition to designing and conceptualising marketing strategies. Dealing with industry partners, trade partners, wholesalers from gastronomy and food retail, as well as price calculations and contract negotiations with EDEKA, Metro, Rewe, Chefculinar, Transgourmet and many more are part of his daily tasks.

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Performance marketing expert with over a decade of experience in the digital marketing and advertising world. After working with large organizations and gaining knowledge and experience, Ziv co-founded achso! Performance with the goal of assisting smaller businesses to max their potential and increase their online appearance and visibility.

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Rechtsanwalt mit langjähriger Erfahrung im Lebensmitteleinzelhandel, sowohl als Inhouse als auch auf Anwaltsseite, Expertise im Lebensmittel- und Verbrauchsgüterrecht, Wettbewerbs- und Markenrecht, Datenschutzrecht, Internet- und Medienrecht.

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Michael studied Economy and Food Technology and built up his own food companies for the last 15 years. That's why he would like to help and support startups, so they don't make the same mistakes he did!

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Attorney-at-Law with a longstanding history of safeguarding the entire life cycle of food and consumer products. Consulting and litigating on product compliance. Specific expertise in food and unfair competition law as well as IP (trademarks, designs) and e-commerce matters.

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Kfir is living and breathing professional photography and videography for over two decades. He is the visionary planner at achso! and translates the art direction and concept into final images and videos while having the macro perspective of the brand.

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achso! is a full-service digital creative agency. They've a novel approach: they carefully choose the clients and products they work with - those that excite them, challenge them, and those they can 100% support in the long-run. It makes sense - how else can they do their best work?
They also don't peddle standard packages or oversell products. Their service is solely based on what they all agree your business needs. They'll build a unique solution, as a team, and if you decide to take it – great. They’ll get to work.

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Norbert Martin's core competence is personal communication with contacts at all levels. From management to purchasing, store managers, department heads and shelf managers. Targeted, authentic conversation at eye level is my motto. He advises his clients on the planning of strategic business areas and measures for the acquisition of new customers. Another part of his offer is the coaching of employees in the sales force, in the development of market segments and the negotiations (contracts / annual meetings / WKZ) with key accounts.

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For Thorsten Lehmann, a dream came true in 2018 with the founding of ADVENTURE Brands: finally placing brands where they belong. Networking his contacts in a way that they can get the best out of themselves. Creating synergies, strengthening brands and growing together with them. Previously, he looked after brands such as Vitamin Well and Vita Coco through Drinks & More (now Krombacher). As a brand ambassador for Tiger Beer, among others, he gained experience and contacts over the years that are still of great importance for ADVENTURE BRANDS today.

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Before founding her own company, Rachel created communications solutions for the European Commission and did HR at Zalando. She can help you create communications touchpoints that connect with customers and a company culture that inspires your team.

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By acquiring sustainability certifications, including those from the Institute for Sustainable Leadership at the University of Cambridge and the SDG Academy, Monika is now an expert for lived sustainability in companies. Throughout her career, she has worked with companies such as Kickstarter, SOS Kinderdorf, Virgin Money, RubyCup, and the German Marshall Fund of the United States. As a lecturer, TEDx speaker, and digital literacy trainer, she discovered her passion for knowledge transfer that promotes different topics and inspires.

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Maurice expertise is in the retail environment at EDEKA. He has worked in food retail for six years, among other things as an employee in store management. Currently he is working at EDEKA Großhandlung Rhein-Ruhr in the IT department in process & project management. Furthermore, he has successfully completed the complete internal training (Qualifix, JAP, FKH) of the EDEKA Junior Group. He is currently expanding his professional know-how within the scope of a dual study program with the specialization B.A. Trade & Management at the ADG Business-School. He was able to further build up a certain network by winning the EDEKA-national junior promotion award twice and by actively participating as a member of the junior group of the Rhine-Ruhr region.

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Brand- & consumer-obsessed growth investor with particular experience in internationalising brands and expanding their channel presence. Leading Verlinvest's efforts in DACH on both F&B and Consumer Digital, and can give advice on all aspects of the startup cycle, from fundraising to exits.

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Based on market research and experiences from working with various actors in the food industry Dirk can give advice on how to market plant-based products to appeal to consumers and retail. He studied Sustainability Management and can consult on how to boost your product's scientific sustainabilty performance and the consumers' perception alike. He'll talk with you about the latest trends and innovations in the plant-based sector, focusing on the German market.

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Dorothee is a dedicated transaction specialist for 20 years now being engaged in over 300 transactions. In recent years she has advised startup companies in financing rounds as well as exists. On the buyer-side she has advised venture capitalists and corporates in acquiring startups.

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Balázs is the founder and managing director of the Berlin based creative agency Branding Cuisine, which specializes in food and sustainability. He has been working in the food sector for nearly 15 years and has a lot of experience in consulting, brand development and design. Since 2018 yearly Balázs organizes with Branding Cuisine the WeltverbEsserer-award, a competition for sustainable food and gastronomy concepts. In spring 2021, Balázs co-publishes the book CO2lution where he describes what contribution food companies can make to solve the challenges of the climate change.

Kurzbiografie

𝗧𝘂𝗿𝗻𝗶𝗻𝗴 𝘀𝗵𝗼𝗽𝗽𝗲𝗿𝘀 𝗶𝗻𝘁𝗼 𝗯𝘂𝘆𝗲𝗿𝘀 is my proven expertise. Over the last 20 years I have been recognized as a thought leader and proven 𝗲𝘅𝗽𝗲𝗿𝘁 𝗶𝗻 𝘁𝗵𝗲 #𝗽𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 🎁 𝗮𝗻𝗱 𝗣𝗢𝗦 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 always keen in testing new technologies 𝗿𝗲𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗮𝘆 𝘄𝗲 𝗱𝗿𝗶𝘃𝗲 𝘀𝗵𝗼𝗽𝗽𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 👜. I have supervised numerous studies on the 𝘀𝗮𝗹𝗲𝘀 𝗲𝗳𝗳𝗲𝗰𝘁 𝗼𝗳 𝗽𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗮𝗻𝗱 𝗱𝗶𝘀𝗽𝗹𝗮𝘆𝘀 and are in demand as an author and speaker. With the title “𝗠𝗼𝘃𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝗯𝘂𝘆 𝗺𝗼𝗿𝗲” I have designed the first international display book, which was published by Deutscher Fachverlag. Together with my team, with ROI Light™ we have developed a 𝗺𝗮𝗿𝗸𝗲𝘁 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝘁𝗼𝗼𝗹 🔎 that enables the comparison of different packaging and display variants at an early design stage. Working with brand owners, retailers and designers across Europe I try to inspire people to rethink packaging and POS in a sustainable ♻️ and effective way.

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Sabrina has 12+ years of retail working experience national (OBI, Aldi, PwC) and international (BiYiDe) primary working in food and non-food. Her greatest achievement has been setting up a start-up retailer in in Shanghai (greenfield//30 stores//150 employees//within 11 months).

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As a passionate natural scientist, Sarah supports companies from Germany and the EU in questions concerning national and international funding programs, in applying for funding and in project support in order to advance innovative products and developments.

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Syster has over 20 years of experience in packaging design for the FMCG markets (food / non-food / cosmetics / pharma / technic etc.). Two years ago she founded her own studio and now, with her team, they manage and develop national and international projects in the field of packaging innovation, packaging design and structural design. Their focus is on future-oriented and sustainable projects that are suitable for the masses.

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Matthias is a Freelance Marketing Strategist. His ambition is to help accelerating the transition towards a sustainable economy. Having 14 years of experience in MarCom where mostly short-term financial growth was reigning, he wants to prove that you can be profitable and socially and environmentally responsible at the same time.

As strategist for sustainable growth, he can help you shape your sustainability story and brings in innovative thinking and a network of innovators to collaboratively work as agents of change for the sustainability transformation.

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Sebastian is an expert in all aspects of winemaking. He also has an extensive team in support with expert knowledge about brewing, juices, fruitwines and related beverages.

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Martin is a food and agriculture expert, specialist in sourcing and quality management aspects. He has long-time experience along the Agri-supply-chain (from production, logistics, warehouse management to retail and strategic brand management) including international experience. Martin started his career with a commercial education, business school, several years of working experience abroad in the fields of trading and production, a Bachelor degree in agricultural engineering and Master of Business Administration (MBA) in international agricultural management.

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Sascha founded the first ERP application for Apple Macintosh in 1989 at the age of 20 and is now working for WhiteSheep as a consultant for SAP Business One since 2018. There, he supports Business One users in Berlin and Brandenburg, especially startups.

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Neeraj is a foodtech entrepreneur and investor, who cofounded Sprig in the United States. Sprig is a food delivery startup that raised $60M and scaled to 1,200 employees. Neeraj is currently running a food-focused venture capital in Berlin backed by the Bahlsen family.

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Paul Schwinges has a comprehensive knowledge of connected systems and extensive experience in the field of production. His area of responsibility includes examining the supply chain from the supplier to the consumer.

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Nicole has a background in food technology and works as director of Business Development and Marketing at bilacon. She is the right person for any quality and health assurance topics you have regarding your product.

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Insa is an avid foodie herself with more than a decade of experience in the industry. Coming from product management and classical marketing in various FMCG companies, she is now responsible for Open Kitchen, a place where founders meet established companies at eye level and offer start-up support as well as an Innovation Lab.

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Judith strongly believes in the power of strong people strategy at the heart of every business and she is happy to help you with all things people: recruiting, employer branding and leadership.

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Conradin has run hundreds of Open Creation- and Innovation Projects for big food & beverage brands like Coca-Cola, Dr. Oetker, Radeberger Group, Henkell Sektkellerei, Hero Group, Nestlé, Ricola, Ritter Sport, Lindt&Sprüngli or Unilever. His creative and strategic experience extends to retail-brands, food-services and food-related products like Villeroy&Boch tableware or Victorinox kitchen knives.

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Daniel, manager of Food Logistics at DACHSER in Berlin, has over 25 years of experience in the field of food logistics.
Durch über 25 Jahre Erfahrung im Bereich der Food Logistics sind mir die Herausforderungen aller Beteiligten sehr gut bekannt.

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Meike is an enthusiastic entrepreneur and innovation-driven nutritionist with many years experience in food law. After several years of in-house consulting in food law for an international organization based in Germany, Meike founded QuickCheck Consulting. Herewith, she supports food startups and young companies with product labeling, claims and certification. From the original idea to product launch she is your partner.

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Stefani has 10 years experience in driving foreign-brands localization in China, in Unilever, Hershey's, General-mills and fast-scaling food start-up. Inspired by a business she worked with, which has zero in-store presence in UK, but over hundred million business in China, she is now helping founders to build China market-entry with established network and knowledge.

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Lea is a nutritionist (MSc.) with many years of experience in the field of frozen foods and the frozen food industry. Her focus is on quality management and food safety of frozen products along the supply chain, food technology issues and food law. She also deals with all nutrition-relevant issues (nutrition-physiological value, nutrition trends in the frozen food sector) as well as the topic of sustainability.

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Stefan Haas founded #PoDojo to help people develop products that customers love. He coaches innovation teams in large companies and start-ups to accelerate the path to products that fit their market. As a licensed trainer for Management 3.0, he teaches leadership in agile leadership and lean innovation at Quadriga University Berlin. Stefan is passionate about finding new and more entertaining ways to collaborate in the complex world of digital services and product innovation. Stefan speaks at public events and organizes two of the largest agile product meetings in Berlin.

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Toni and Lars offer a variety of design options without losing sight and love for the details. They ensure a uniform design language across all your communication channels.

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Hendrik talks and writes about food, the food culture and an eatable future.
As a communication designer and consultant he supports institutions, politics and companies on their way to successful communication and innovation.
He also in an activist, artist and networker and asks questions, brings people together and rolls stones.

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Elke has over 10 years of experience in the R&D food industry. Here, she has gone through all the steps of product development from the first idea to the first production and evaluation. She has already worked with many raw material and is now responsible for applied research, innovation and support of food industry companies in her current position as head of the food technology group at Fraunhofer.

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During the last decade, Marcel has worked in companies of various stages and sizes, such as Groupon, Quandoo and EDEKA. As former founder and managing director (Move24), he has a lot of experience in building up start-ups from scratch.

With his EDEKA experience, he is the perfect fit for F&B and food tech entrepreneurs and their challenges.

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Annaberth is an expert in global food safety & quality management systems. She has a broad experience and background in (chilled) food supply chains, supplier and operations management, labelling and food fraud. Since she moved to the US over a year ago she is able to support potential start-ups with finding partners and exporting to the US.

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Felix is an experienced Food Entrepreneur and Co-Founder and Managing Director of purefood GmbH.

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Marco is a former university lecturer and researched and taught media, literature and brands and then worked as a copywriter and concepter in a Hamburg advertising agency. So his expertise is brand positioning and communication.

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Heiko is a successful founder and expert in Retail. He knows the opportunities and challenges of food startups very well as he has built one himself in the last 6 years (koawach).

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Dominic Blank is an entrepreneur and founder of technology startups in software and Internet technology, primarily in the retail sector. He is currently Managing Director of POSpulse, a mobile crowdsouring firm that digitizes market research processes and enables insight generation in real time through an intelligent platform. He is an expert in lean startup and validation of business models.

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Franziska is a Digital Strategist at WallDecaux, she provides expertise in the field of branding and in the implementation of effective and effective campaigns (including for various FMCG brands). In addition, she looks after the WallDecaux start-up program "Nurture". In close cooperation with the startups tailor-made out-of-home campaigns are supervised and realized.

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Sebastian is the founder of Thomas Henry & Belsazar.

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Eike is a strategist with 8 years of professional experience in international corporations in the service sector. He has excellent skills in the areas of business analysis and development and is a retail digitization enthusiast.

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As the founder of TRY FOODS, Jörn has been involved in various pitches, corporate presentations, interviews as well as TV appearances. Prior, to working in the food startup area, he worked in Marketing, PR and sales, non-profit in an international context. He also held various leadership seminars & workshops as well as many public speaking gigs. In addition to that he is also Co-Founder of Zeevi Kichererbsen.

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Adrian ran the biggest operations of HelloFresh in North America. After that, he founded his own startups and is working as CEO of EatFirst today.

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Vanessa has experience in the field of sustainable and healthy food and cosmetic products. She also knows about conscious consumers such as vegans or vegetarians and can help with the evaluation of food additives and nutritional values.

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Elmar has been working in Venture Capital for over 10 years helping entrepreneurs grow great companies. He currently runs the European VC Division of Macquarie Capital. Examples of successful food start ups he has been involved with include Lieferando (Germany), Takeaway.com (Netherlands) and FoodByUs (Australia).

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Eric is an experienced concept & business developer, with a strong focus on Out of Home concepts, brand-building and retail operations. Worked for international brands, Magnum, Ben&Jerry, Barry Callebaut, Danone, der Vegetarische Metzger, Langnese Swirl’s.

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David is a Food Designer, Marketing Specialist, Story Teller, Gourmet and Brand Maker. He has an expertise in Frozen Food.

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Mirco knows how digital change can be successfully implemented in your company. He is also an ambassador at GISEP (German Israeli Startup Exchange Program).

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Nicolas has his main experience as wholesaler for dried food products. This brings experience with food regulations (EU1924/2006 & EU432/2012), import/export specially Europe & Asia, quality management (ifs), fast product testing (mvp approach).

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Jürgen has over 26 years experience in food chemistry. He knows everything around and can help you with all kinds of questions about "Lebensmittelinformationsverordnung".

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Gregor is an expert in strategic procurement and negotiation. He has his core area primarily on Insights at decision-making in big companies and can give you advices here.

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Michael is a passionate marketer and networker. He manages the sales of the e-commerce agencies Tudock & Steireif. These are specialised in consulting, conception, technical implementation as well as training in all topics from the context of digital sales, online shops and elements of online marketing.

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Gerald is a communication professional and networker. He founded the Berlin agency Schröder + Schömbs PR and is a partner at Berlin Food Week. In his role as business angel Gerald has invested in purpose driven food start-ups.

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Marco is an expert for product development of pos systems, ERP for retail and business intelligence for retail & wholesale.

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Sebastian is a financial expert for interim management for digital companies in high-growth or distressed situations. Besides he is the CFO of the opinion research institute Civey.

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Enrico knows how to approach technical topics in a strategic manner. He has also experience as a founder.

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Nicolas is MD of Oysterbay - a food & beverage VC fund investing in later-stage FMCG, foodtech and agtech companies. Prior to Oysterbay Nicolas spent 3.5 years with Veganz in various management roles helped to build the brand from 2 Mio. to 40+ Mio. in revenue until end of 2016.

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Thomas Andersen has 22 years experience of sales and marketing in the FMCG industry and 14 years of business consulting for founders and startups. He knows how a good business plan should look like and a good pitch deck.